The Southwest Rapid Rewards Priority is the top-tier personal Southwest card, and at $229 per year, it's the priciest option in the Southwest lineup. The math got a little tighter in 2026 after the $75 travel credit was eliminated — but between the 7,500 anniversary points (~$97 value), complimentary seat selection at booking, unlimited Extra Legroom upgrades, and Group 5 boarding, there's still enough here to justify the fee for regular Southwest flyers.

This card is built for people who fly Southwest regularly and want the full suite of perks: choose your Preferred or Standard seat when you book (not just before departure), get bumped to Extra Legroom within 48 hours for free, earn the highest rate on Southwest purchases (4x), and pocket the biggest anniversary points bonus. It's the premium Southwest experience for the assigned-seating era.

The Companion Pass qualifying points boost (10,000/year) is the same across all three Southwest cards, so the Priority's advantage is purely in the seat perks and earning rates. If you don't fly often enough to take advantage of the seat selection and Extra Legroom upgrades, the Plus or Premier might be smarter.

• Complimentary Seat Selection at Booking: Choose a Preferred or Standard seat when you book, at no extra charge, for yourself and up to 8 additional passengers on the same reservation. This is the Priority card's marquee perk in Southwest's new assigned-seating world.
• Unlimited Extra Legroom Upgrades: Upgrade to an Extra Legroom seat within 48 hours of departure, at no cost, when available — for you and up to 8 companions on the same reservation. No cap on how many times you use this per year.
• 7,500 Anniversary Points: Worth roughly $97 in Southwest flights. This is the biggest offset against the $229 annual fee.
• Group 5 Boarding: You and up to 8 additional passengers on the same reservation board no later than Group 5, giving you early access to overhead bins.
• Free Checked Bags: Cardmember and up to 8 passengers on the same reservation. Same as the other Southwest cards.
• 25% Back on Inflight Purchases: Statement credit on drinks and Wi-Fi bought with your card.
• 10,000 Companion Pass QP Boost: Same as all Southwest cards — annual head start toward the Companion Pass.
• 2,500 TQPs per $5K Spend: Earn tier qualifying points toward A-List status for every $5,000 in spending.

• Annual Fee: $229 — effectively ~$132 after the 7,500 anniversary points ($97 value). You'll need to extract value from the seat selection and Extra Legroom perks to close the remaining gap.
• Foreign Transaction Fees: None
• APR: Variable, typically 22.49% - 29.49%
• Balance Transfer Fee: 5% of the amount transferred, $5 minimum
• Late Payment Fee: Up to $40

The standard offer is 60,000 bonus points after spending $2,000 on purchases in the first 3 months. At ~1.3 cents per point, that's roughly $780 in Southwest flight value — enough for 3-5 round-trip domestic flights.

The $2,000 spend requirement is very manageable — under $700/month. This makes it one of the easier premium card bonuses to earn.

Watch for limited-time offers that include the Companion Pass — these pop up periodically and are the single best promotion in the credit card world. A Companion Pass lets a designated companion fly with you for free (just taxes) for up to 14 months.

• 4x points on: Southwest Airlines purchases. The highest rate among personal Southwest cards.
• 2x points on: Gas stations and restaurants.
• 1x points on: Everything else.

The 4x on Southwest is solid — if you spend $2,000/year on Southwest flights, that's 8,000 points (~$104 value) from the bonus category alone. The 2x on gas and restaurants is decent but not category-leading. Note that the cards no longer earn 2x on Southwest Cruises, Rapid Rewards Hotels, car rental partners, internet, cable, phone, streaming, or local transit — those categories were removed in the 2025 card refresh. For non-Southwest and non-restaurant spending, you're better off using a general rewards card like Freedom Unlimited or Citi Double Cash.

Same as all Southwest cards — points redeem for Southwest flights with no blackout dates, no seat restrictions, and revenue-based pricing.

• Southwest Flights: Points cover the fare at ~1.2-1.5 cents per point. No award charts to game.
• International Partners: Select partner airlines through the More Rewards program.
• Hotels & Car Rentals: Available but generally poor value compared to flights.
• Gift Cards: Available but terrible value. Don't do this.

The beauty of Southwest points is simplicity. No blackout dates, no complicated charts, no devaluation drama. You know exactly what you're getting.

• Complimentary Seat Selection at Booking: Pick a Preferred or Standard seat when you book — for you and up to 8 companions on the same reservation. This is the Priority card's biggest differentiator now that Southwest has moved to assigned seating.
• Unlimited Extra Legroom Upgrades: Upgrade to Extra Legroom within 48 hours of departure, for free, when available. No annual cap. Covers you plus up to 8 passengers.
• Group 5 Boarding: Board early with up to 8 companions, giving you first crack at overhead bin space.
• 7,500 Anniversary Points: ~$97 in value, automatically deposited.
• 25% Inflight Credit: Covers a quarter of your drinks and Wi-Fi costs.
• 2,500 TQPs per $5K: A path to A-List status through spending, which gets you automatic check-in and free same-day standby.

• vs. Southwest Premier ($149/yr): Save $80 but lose the complimentary seat selection at booking, Extra Legroom upgrades, and 1,500 fewer anniversary points. The Priority is worth the upgrade if you fly Southwest 4+ times a year and value picking your seat upfront.
• vs. Southwest Plus ($99/yr): The Plus saves $130 but has significantly weaker perks — 2x on Southwest (vs 4x), only 3,000 anniversary points, no seat selection at booking, no Extra Legroom upgrades. Only makes sense for very occasional flyers.
• vs. Delta SkyMiles Platinum ($350/yr): More expensive with Companion Certificate and Sky Club discounts. The right pick depends on your airline loyalty — both are solid mid-tier airline cards.
• vs. United Quest ($250/yr): Similar price point with $125 United travel credit and 2 free checked bags. Again, airline preference drives this decision.

• Frequent Southwest flyers: If you're on Southwest 5+ times a year, the seat selection and Extra Legroom perks alone justify the fee.
• Companion Pass hunters: The 10,000 QP boost plus a big welcome bonus gets you closer to the 135,000-point threshold.
• Families flying Southwest: Free bags and seat selection for up to 9 people on the same reservation makes family travel far less chaotic.
• A-List aspirants: The TQP earning from spending creates a viable path to A-List status.

Not ideal for: Occasional Southwest flyers (the Plus is cheaper), or travelers who fly multiple airlines (a flexible card like Sapphire Reserve is smarter).